Learn how to plan and create effective content for your brand, navigate AI’s impact on marketing, and use meaningful metrics, SMART objectives and KPIs to turn campaigns into measurable, continuously improving results.
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Accredited courses include undergraduate and postgraduate level courses.
This course is designed for anyone who creates or manages digital content, from marketers to subject experts. You’ll learn how to write clear, engaging web copy, apply essential web writing principles, and use AI confidently in your work.
Learn how to plan, design and manage surveys from start to finish, covering question writing, testing, distribution and analysis. Ideal for anyone who wants to create effective surveys and generate reliable audience insights.
The ultimate learning experience for professionals who need to communicate more effectively. Utilising enjoyable and engaging drama improvisation techniques, you will build your confidence in listening, moving, and speaking.
Understand your customers in far greater depth, and as real people. Utilise the tools of segmentation, personas, & customer insight to design evidence-based value propositions, journeys and campaigns that resonate with real people, not abstract “markets".
A practical course on crafting a pitch deck, covering structure, visual design, a clear narrative, persuasive delivery skills, and a final 5-minute business pitch with feedback to increase confidence and impact.