Short course
Survey Success Blueprint: From Design to Data-Driven Presentation (online)
Course status:
Applications being accepted
Location:
Online
Dates and time:
23/11/2026 - 26/11/202611:00 - 12:30
Study format:
Short intensive
Fees:
£560.00
The course is designed for those who want to understand how to design and create a survey that will deliver meaningful insights. It focuses on how to gather useful feedback on what customers and wider target audiences think about a product, service, or policy. It is relevant to those who are in marketing, HR, customer service, research, or any position that requires a professional approach to gathering and interpreting feedback. It is suitable for those new to research, as well as those looking to update their knowledge or skills.
The course is spread over nine modules that cover:
- The planning and the design of a survey
- Question types and best practice when writing questions
- Testing and survey distribution
- Analysis, report writing, and presentation
- AI and Survey Creation.
The course aims to give you:
- A proven survey framework to follow
- An awareness of the most popular mistakes to avoid
- A sense of what best practice means in drafting, testing, and distributing a survey
- An understanding of how to present the results and findings
- An insight into how AI is shaping the design of surveys.
By the end of the course, you will feel more confident in designing, setting up and managing surveys from start to finish. You will understand how a survey may have failed in the past, the approach to take going forward, and what the future of surveys looks like.
Book this course
The registration deadline for this course is 1pm UK time on 20 November 2026, or when the course is fully booked – whichever occurs first. You can sign up for course news for updates on future courses.
Course aims
This course is of relevance to anyone looking to obtain useful insight about what customers or a target audience think about a product, service, or policy. It will appeal to those:
- With limited experience of creating surveys
- Who need to improve or update their level of knowledge
- Who have a poor experience of creating surveys
- Who struggle with a specific aspect of survey creation, i.e. managing bias
- Who are looking for new trends and ideas.
Such an audience may be in an assistant or managerial role and work in the following sectors:
- Market Research
- Social and Political Research
- UX and Product Design
- Academic Research
- Human Resources
- Customer Experience
- Government and NGO
Programme details
Module 1: Survey Design
- Survey purpose and types of survey
- Common survey mistakes to avoid
- Agreeing the survey goal and objectives
- Essential research and knowing your target audience
- Working with stakeholders
Module 2: Drafting Survey Questions
- Survey length and duration
- Types of questions and question formats
- Applying skip logic
- Writing questions with clarity
- Managing bias and handling sensitive topics
Module 3: AI & Survey Distribution
- Automated question generation
- Potential efficiencies and cost reductions
- Testing tips and best practice
- How to run a focus group
- Methods of survey distribution
Module 4: Analysis & Reporting
- Analytical approaches
- Using AI for analysis
- The importance of good data visualisation
- Report structure and layout
- The report summary
IT requirements
This course is delivered online using Microsoft Teams. You will be required to follow and implement the instructions we send you to fully access Microsoft Teams on the University of Oxford’s secure IT network.
To participate you must be familiar with using a computer for purposes such as sending email and searching the Internet. You will also need regular access to the Internet and a computer meeting our recommended minimum computer specification.
It is advised to use headphones with working speakers and microphone.
Sam Birkett
Sam Birkett is a higher education and innovation marketing consultant with over 20 years’ experience across universities, professional services and edtech. He is also an interactive team-building director and amateur actor, bringing strong facilitation and presentation skills to his work.
He previously led open-enrolment marketing at Saïd Business School, University of Oxford, supporting a portfolio of 20+ executive programmes and contributing to significant improvements in global rankings and enrolment. Drawing on deep expertise in audience insight and proposition design, Sam now advises institutions such as LSE, the University of Oxford and UCL on end-to-end growth strategies spanning persona and value proposition development, LinkedIn lead generation and conversion, content strategy and multimedia campaign production.
His practice is grounded in practical delivery, building measurable target-segment journeys and aligning teams around evidence-based messaging.
Joe Pélissier
Joe Pélissier is a branding and communications consultant who designs award winning training programmes across multiple formats. He began his career at Video Arts, the innovative training film company founded by John Cleese. Since 2007, in addition to writing web content, he has advised and trained teams on their written and spoken digital communication skills. His international client base includes the European Council, Commission and Parliament, Sony PlayStation, England Rugby, Nespresso, Louis Vuitton and Gucci.
Joe is also a mentor to founders, entrepreneurs and directors looking for an external perspective on their marketing, branding and communication strategies. He speaks French and Italian.
To be eligible for a certificate of attendance, you will need to attend the whole course. Participants who meet this criterion will be emailed a link and instructions on how to access their University of Oxford digital certificate after the end of the course.
The certificate will show your name, the course title, and the dates of the course you attended. You will be able to download your certificate and share it on social media if you choose to do so.
Fees
| Description | Costs |
|---|---|
| Standard course fee | £560.00 |
Payment
Fees include electronic copies of course materials.
All courses are VAT exempt.
Register immediately online
Click the ‘Book now’ button on this webpage. Payment by credit or debit card is required.
Request an invoice
If you require an invoice for your company or organisation, please email us at business@conted.ox.ac.uk to request an online enrolment form. Payment is then accepted online, by credit/debit card, or by bank transfer.
Recommended reading
Designing and Conducting Survey Research: A Comprehensive Guide (4th ed.), Louis M. Rea & Richard A. Parker
How to Design, Implement and Analyse a Survey, Anthony Arundel
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, Ian Brace
Surveys That Work: A Practical Guide for Designing and Running Better Surveys, Caroline Jarrett
A Practical Introduction to Survey Design: A Beginner’s Guide (SAGE)
Module code: O26C046N7Y
Please apply by clicking the ‘Book Now’ button below.
If you would like to discuss your application or any part of the application process before applying, please email us at business@conted.ox.ac.uk.