Sam Birkett
Sam specialises as a higher education and innovation marketing consultant with over 20 years’ experience spanning universities, professional services and edtech. He is also a marketing and communications trainer and facilitator.
During his career, he led open-enrolment marketing at Saïd Business School, University of Oxford, where he supported a portfolio of 20+ executive programmes and helped drive significant gains in global rankings and enrolment performance.
Drawing on deep expertise in audience insight and proposition design, Sam now advises institutions such as LSE, the University of Oxford and UCL on end-to-end growth strategies, covering persona and value proposition development, LinkedIn lead generation and conversion, content strategy, and multimedia campaign production.
Sam also works within the innovation management and healthcare sectors, delivering marketing campaigns for organisations, including the NIHR and Santander.
Alongside consulting, Sam is an experienced trainer and facilitator, working with internal teams and open enrolment programmes, both in-person and online. Related to his training, he runs an interactive team building venture, Murder Most Corporate, which engages groups from students to senior leaders in collaborative problem-solving, reflecting a wider passion for facilitation, participation and learning by doing.